Xbox's new bet on advertising could shake up gaming — if players don't revolt
By Lara O'Reilly
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Xbox's new bet on advertising could shake up gaming — if players don't revolt
Xbox is testing a way for users to stream the games for free by watching ads. Ad execs say the move hints at a bigger advertising play.
TL;DRAI
Xbox testa ad-supported cloud gaming: accesso gratis tramite ads versus Game Pass. Margin recovery post-3.200 layoff: ads compensano costo 45¢/ora di streaming, segnalando shift dei modelli monetizzazione e pressione su subscription pricing nel gaming.
969 words~4 min read
