Friday, June 12th, 2026 – 5:00 am
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For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place.
Nailing that expansion into new places is the theme of this week’s episode.
First off, those home screen ads you see when you turn on your TV have long been prized possessions for TV operating systems. Usually, that inventory is only available directly. But now, those home screen ads are going programmatic. Samsung is making its home screen ads programmatic, part of a growing group of smart TV operators that are unlocking this inventory to new demand.
