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Facepalm: Electronic Arts, a company up there with Ubisoft as one of the most disliked in the gaming industry, has launched a new brand that will likely cause more disdain from fans: it's aimed at increasing product placement and advertising in games.
Electronic Arts writes that EA Advertising is a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.
The important part is the section that mentions "dynamic, real-time placements, from stadium signage to custom in-game content." EA says the system is designed to enhance rather than disrupt the player experience, but it's unlikely that most players will agree. Brands can put their names on everything from in-game challenges and reward-driven objectives to branded content and "curated vanity items."
