The weather and the conversations heated up on Day 2 of Cannes Lions on the Croisette, as Sportico sat down with influential names in the sports business universe. Sportico is the official media partner of SPORT BEACH, the home for sports at Cannes Lions.
Damar Hamlin—after taking us through a “fit check,” of course—tells us what it was like to meet Pope Leo recently, and he takes us through the experience. (Sportico‘s Scott Soshnick, ICYMI, also got to meet Pope Leo.)
Shana Stephenson, chief brand officer of the WNBA‘s New York Liberty, talks about how brands now recognize the value of investing in women’s sports, and how the Liberty have grown their portfolio from one partner to more than 50. Stephenson, whose team boasts a significant number of household names, understands how crucial it is to help athletes build their own brands along with the Liberty’s brand as a whole.
Carter Ladd, CRO of MLS, and Radhika Duggal, CMO of MLS, each open up about the big question facing MLS right now with the World Cup going on across Canada, the U.S. and Mexico: How does the league turn the World Cup attention and popularity into fans in seats?
For more of Sportico’s exclusive videos from the south of France, check out Sportico Studio. The full roster of talent and speakers at SPORT BEACH can be found here.
