Insights from Shana Stephenson, Chief Brand Officer for the NY Liberty at Cannes Lions

Shana Stephenson, chief brand officer of the WNBA‘s New York Liberty, talks with Sportico about how brands now recognize the value of investing in women’s sports, and how the Liberty have grown their portfolio from one partner to more than 50. Stephenson, whose team boasts a significant number of household names, understands how crucial it is […]