Josh Childress believes a shift in marketing spending is helping accelerate investment in women’s sports.
The Stanford small forward was drafted in 2004 by the Atlanta Hawks before going on to play for the Phoenix Suns, Brooklyn Nets, and New Orleans Pelicans, as well as for Olympiacos, a professional team in Greece.
“The most interesting thing, and why I think this is being catalyzed right now, is you’re starting to see a shift in where marketing dollars are going,” Childress told Front Office Sports on a recent episode of Portfolio Players.
“Traditionally, men’s sports gobbled up a large chunk of those marketing dollars,” he said. “Now, you’re seeing this shift where a lot of that marketing spend is going to women’s sports, and you’re seeing a lot more new interest in the women’s sports space.”
He added that women’s sports have opened opportunities for companies that may have been less inclined to advertise around men’s teams.
