SAN FRANCISCO and FAENZA, Italy— June 22, 2026— Salesforce (NYSE: CRM), the world’s #1 Agentic CRM, and Visa Cash App Racing Bulls (VCARB) Formula 1 Team today announced a new partnership — unifying fans, data, and team operations on a single agentic platform to transform fan engagement, hospitality, and the race day experience.
The collaboration will utilize the full power of Agentforce 360 – the complete portfolio of Salesforce AI solutions that power the Agentic Enterprise. This includes leveraging Slack to further connect VCARB’s global teams and streamline workflows, from race day operations to fan community management.
VCARB is one of motorsports’ most digitally native teams, and the partnership marks a significant step in VCARB’s broader vision to transform how it operates, engages, and delivers race day experiences. Together, the organizations are demonstrating what it looks like when a next-generation F1 team decides to become a true Agentic Enterprise. By deploying Agentforce 360 for real-time fan and VIP engagement and Slack to keep the entire operation connected, the result is more than a sponsorship; it’s a showcase of how AI, data, and CRM power personalized fan moments at race speed.
