Salesforce becomes the Title Sponsor and Technological partner of FIDE.
Partnership brings the Agentforce 360 portfolio, including Slack, to the world’s largest chess events and forums, powering real-time player rankings and AI-driven fan experiences for over 800 million global fans.
SAN FRANCISCO and LAUSANNE, September 10, 2026 — Salesforce (NYSE: CRM), the #1 AI CRM, today announced a landmark multiyear partnership with the International Chess Federation (FIDE), becoming the Title Sponsor of the FIDE World Championship Matches 2026–28 and the official AI partner of the FIDE World Chess Championship and FIDE Rankings. The collaboration will utilize the full power of Agentforce 360 — the complete portfolio of Salesforce AI solutions that power the Agentic Enterprise — to unify every layer of its operations, player rankings, and fan connections onto a single platform. This includes leveraging Slack to further connect FIDE’s global teams and streamline workflows.
A partnership built for the championship
The partnership between FIDE and Salesforce covers the 2026 and 2028 World Championship Matches, the 2027 Women’s Match, and the world rankings. The official world championship matches and rankings will be presented as the Salesforce FIDE World Chess Championships and Salesforce FIDE Rankings.
