Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™
Partnership brings the Agentforce 360 portfolio, including Slack, to the world’s largest sporting events — powering workforce operations, host city collaboration, and AI-driven fan engagement.
Salesforce (NYSE: CRM), the #1 Agentic CRM, today announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026™ in North America and Europe and the FIFA Women's World Cup 2027™ in North America and the host country Brazil. The multi-tournament partnership brings together the most-watched sporting events on the planet with Agentforce 360, the complete portfolio of Salesforce AI solutions that power the Agentic Enterprise — built on Slack, the work operating system where AI is multiplayer, right in the flow of work where your people already are.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260605870920/en/
FIFA World Cup 26™ will kick off across Mexico, Canada and the United States this summer and will be the largest tournament in FIFA history with 48 teams and an expected global audience of more than 5 billion. Salesforce technology will play a central role in how the tournament operates, engages fans, and coordinates with host cities.
