Contentful, the German content management company, is to be acquired by US software giant Salesforce, the companies announced today.
Berlin-based Contentful, founded in 2013, has developed an API-first all-in-one hub for developers and content creators to curate, manage and distribute content across different channels, such as blogs, websites, and social media platforms.
It works with over 4,800 brands to deliver “personalised digital experiences at scale," it says.
Salesforce says the acquisition will beef up its AI agent platform Agentforce, giving it a content layer that will mean agents can autonomously deliver personalised, AI-driven content at scale across every channel for enterprises.
Jujhar Singh, president, C360 Applications & Industries, Salesforce, said: “Every meaningful customer interaction depends on three things working together: the right data, the right AI-driven content, and a modern, effortless experience.
