Today at Connections, Salesforce gave marketers their own AI team, agents that collaborate with them to build pipeline, create content, and run campaigns. This frees marketers to be makers again — spending more time on the strategic and creative work of shaping the stories, campaigns, and experiences that move customers and drive growth.
Rather than chasing reports, waiting on deliverables, and managing handoffs, marketers can work alongside agents that serve as analytical and creative partners — helping them validate ideas, qualify leads, create complete campaigns, and optimize customer experiences as behavior evolves.
We’re more agile, we can test at a more refined level, and the scope of our personalization has exploded. We’re delivering a better experience than we ever have before, and we’re just getting started.
Matt Patston, Rawlings
Built on the world’s #1 CDP and Agentforce, Salesforce has the only agentic marketing platform that unifies customer and business data, content, conversations, and workflows across marketing, sales, service, and commerce. Together, these systems provide agents with the shared context needed to reason, make decisions, and take action across every moment in the customer lifecycle. Without that context, agents can only react to isolated signals — leading to disconnected experiences, like promoting a product a customer just purchased or asking them to repeat information they’ve already shared.
