As content demands scale across channels and markets, many marketing teams are hitting operational limits. To close the gap, more organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack.According to a new survey from Contentful and Benchmarker, AI hasn’t replaced content outsourcing, but it is used most heavily in ideation, writing and editing. Looking ahead, however, marketers are signaling a shift from using AI for generation to decision intelligence, as 70%–85% of companies plan to increase investment in AI, primarily in workflow automation and AI analytics.
Download Contentful’s new report to learn more about:
How high-performing teams distribute content across the funnel
Evolving measurement frameworks to connect content to business impact
How teams are restructuring workflows to scale content
