Ferrari collaborates with IBM's AI to revolutionize fan engagement, leveraging advanced analytics to deepen connections and create a new wave of Formula One superfans.
The app will offer personalized content to users
May 24, 2026
02:37 pm
What's the storyFerrari has partnered with tech giant IBM in a bid to enhance the experience of Formula 1 (F1) fans.
The collaboration will see the revamping of the technology behind Ferrari's fan app, a move aimed at making each user feel personally connected to their favorite team.
IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.
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