Many Indians see yoga as a way of life rather than a consumer activity, posing a challenge for companies seeking to build brands around the wellness phenomenon.
Asia
Many Indians see yoga as a way of life rather than a consumer activity, posing a challenge for companies seeking to build brands around the wellness phenomenon.
People practise yoga in a garden in Amritsar on Jun 12, 2026. (Photo: AFP/Narinder Nanu)
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