At Cannes Lions, NVIDIA Partners Reshape Advertising and Marketing With AI

The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.

For companies building next-generation technologies for advertising and marketing, the question is no longer whether to adopt AI but whether their infrastructure can support it at the speed and scale the industry demands.

At Cannes Lions, running June 22-26 in France, industry leaders including Alembic, Amazon Web Services (AWS), Criteo, Higgsfield, KERV.ai and Taboola are showcasing how NVIDIA technologies help unlock greater creativity and enable faster, autonomous operations at enterprise scale.

Decision Intelligence at Enterprise Scale

Causal AI platform Alembic helps solve one of enterprises’ biggest challenges: proving what marketing initiatives actually drive growth, not just reporting on what happened. Modeling true causation simultaneously across every channel, market and audience requires AI infrastructure that can process enormous, fast-changing datasets without reducing them to correlation-based assumptions.