By Ronan Shields • June 18, 2026 •
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes.
Yahoo DSP has today unveiled a new Agent Network that connects advertisers with AI-powered tools from 23 ad tech partners across a number of different ad campaign parameters: audience targeting, campaign activation, creative, and measurement workflows.
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