Disney is about to start making your ads with AI.
The company is preparing to launch a beta version of a tool that generates television ads using AI, a Disney executive told staff at an internal meeting, according to a recording obtained by Business Insider. The beta is due in July.
Scripts, video and music in one workflow
Disney first revealed the tool in January, at CES. Adam Smith, product and technology chief for Disney Entertainment and ESPN, gave the launch timing last week, calling it “one of the clearest areas where we’re really making traction”.
The tool generates scripts, video and music in a single workflow, Smith said. It is aimed at small and medium-sized advertisers, the kind that cannot afford a creative agency to make a polished 30-second spot. Eventually it will sit inside Disney’s self-service ad platform, where brands buy and manage their own campaigns.
