Disney is making progress on using AI to make ads for clients.
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Disney's AI ad push is picking up steam.The company is preparing to launch a beta version of a tool for AI-generated TV ads in July, a company exec said at an internal meeting, according to an audio recording shared with Business Insider.The entertainment giant originally shared news of the tool in January, as part of a broader CES announcement of upcoming tech-driven features.Adam Smith, the chief product and technology officer for Disney Entertainment and ESPN, shared the timing update with employees during a product meeting last week. He said the AI tool can generate scripts, video, and music, and called it "one of the clearest areas where we're really making traction."Smith said the ad tool was particularly geared to small and medium-sized businesses that don't have video assets. In its earlier announcement, Disney touted the tool's ability to help brands create connected TV spots using their existing creative assets, letting them customize them by factors like audience and context while still providing a level of human oversight.He said it would eventually be available through Disney's self-service ad platform, a dashboard where advertisers can manage and run ad campaigns on Disney properties."You can think of this as everything from creation of scripts, video, and music, all that is in a single orchestrated workflow," Smith said, according to the recording. "Every week they send me examples of these, and I will say every week the examples get better and better."
