Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.

The company's IP-first AI strategy emerges.

Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.

In three days Adobe put an AI agent in Photoshop, struck a Disney Firefly deal, launched a tool to track brands in ChatGPT, and teamed with LinkedIn.