Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships

Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era.

With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility.

New co‑innovations with Accenture, Omnicom, Stagwell’s Code and Theory and WPP and integrations with AI platforms Anthropic and Microsoft deliver AI‑powered solutions that empower enterprises to create, activate and measure personalized customer experiences at scale.

Today, at Cannes Lions, Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced new innovations with the world’s leading agency networks, technology partners and systems integrators to create, activate and measure personalized customer experiences at scale.