Adobe is rolling out its "creative agent" across its main Creative Cloud apps and third-party AI platforms like ChatGPT and Claude. Users describe what they want, and the software handles the multi-step work.
Adobe is expanding what it calls its creative agent across the Firefly platform and Creative Cloud. The agent orchestrates multi-step workflows while users just describe the end result. Adobe wants it to become the connecting layer between ideation, creation, and production.
The agent shows up as an AI Assistant in Premiere, Photoshop, Illustrator, InDesign, and Frame.io all in public beta. After Effects gets a private beta. Each assistant is tuned to its specific app. Users pick which tasks to hand off and which to do themselves.
The features target grunt work, not creative decisions
The new capabilities focus on repetitive production tasks. In Premiere, the assistant sorts footage into bins, batch-renames clips, identifies interview questions, sets markers, or puts together a rough cut. In Photoshop, it swaps backgrounds, resizes for different platforms, or organizes layers across a composition.
