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Adobe’s CMO on agentic tools for marketers and responsible AI governance
Chief marketer Lara Balazs spoke with Ad Age about Adobe's new agentic AI tools and the marketing pain points they seek to address.
TL;DRAI
Adobe integrates AI agents into its CX Enterprise platform to automate customer experience systems across brands. The focus on responsible AI governance signals that agentic AI becomes core infrastructure in enterprise marketing stacks, necessitating compliance frameworks and workforce transformation.
106 words~1 min read
