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Adobe’s CMO on agentic tools for marketers and responsible AI governance
Chief marketer Lara Balazs spoke with Ad Age about Adobe's new agentic AI tools and the marketing pain points they seek to address.
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How CMOs can align marketing with real business outcomes
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
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Adobe’s CMO on agentic tools for marketers and responsible AI governance
Chief marketer Lara Balazs spoke with Ad Age about Adobe's new agentic AI tools and the marketing pain points they seek to address.