Explore the latest stories, trends, and expert commentary from AdExchanger's Agencies section—your source for news, analysis, and industry insights.
How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”
BY Joanna Gerber//
May 19th, 2026
Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without losing…
For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with…
Explore the latest stories, trends, and expert commentary from AdExchanger's Advertiser section—your source for news, analysis,…
Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a…
Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a new…
Agencies are tightening control over data, supply paths and AI governance as the rise of agentic advertising reshapes the…
