The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean?
Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation is knowing what sort of companies to partner with – the “usual suspects,” like media, social and tech platforms, but also AI, data, and creative tech platforms.
The goal shouldn’t just be reducing time or saving money, said Reed, but rather achieving more and “making the impossible possible.”
Although Reed only started as CIO in November, she’s been at WPP since 2021 in various data and strategy roles, and has a clear vision for what’s ahead.
“Let’s blow minds,” she said. “Let’s reach more people and give more people tingles.”
