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Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why
WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.
How Bayer Wrote Its Prescription For Programmatic
BY Allison Schiff//
October 1st, 2025
WPP Media released its annual global midyear forecast on Tuesday, with a focus on how the ad tech landscape compares to Manifest…
Twin projections from UK holdco WPP and consultancy Madison & Wall peg rising search spend amid resilient ad economy.
From the AI gold rush to streaming’s takeover of linear TV, the forecast reveals the forces driving advertising’s next era.
The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their…
Mark Read, the outgoing CEO of British ad giant WPP, discusses the impact artificial intelligence is having on the advertising…
Explore the latest stories, trends, and expert commentary from AdExchanger's The Sell Sider section—your source for news,…
