WPP Media released its annual global midyear forecast on Tuesday, with a focus on how the ad tech landscape compares to Manifest Destiny.
Monday, June 15th, 2026 – 7:01 pm
SHARE:
WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.
That theme? How today’s modern ad tech landscape compares to Manifest Destiny, the 19th century ideal that American expansion westward was preordained – regardless of the damage done along the way.
The comparison is apt, if a little bit ominous.
Explore the latest stories, trends, and expert commentary from AdExchanger's Advertiser section—your source for news, analysis,…
From the AI gold rush to streaming’s takeover of linear TV, the forecast reveals the forces driving advertising’s next era.
Twin projections from UK holdco WPP and consultancy Madison & Wall peg rising search spend amid resilient ad economy.
Mark Read, the outgoing CEO of British ad giant WPP, discusses the impact artificial intelligence is having on the advertising…
Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey.
Agencies are tightening control over data, supply paths and AI governance as the rise of agentic advertising reshapes the…
Ad market reaches its highest share of GDP
