Generative AI is forecast to become the fastest ad format to $100 billion as OpenAI courts marketers at Cannes Lions.
Illustration: Axios Visuals
The advertising landscape has dramatically shifted in the AI era as brands and marketers adopt new systems and operate at previously unimaginable scale.
Why it matters: The rapid adoption has upended formats, shifted priorities and created new opportunities across the entire ad-driven economy.
Axios Media Inc., 2026
Everyone is in the advertising business these days as more industries look for a cut of global ad dollars.
From the AI gold rush to streaming’s takeover of linear TV, the forecast reveals the forces driving advertising’s next era.
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