Publicis and Havas are leaning into M&A while Omnicom and WPP simplify their structures.
Holding companies are remaking themselves in the AI era, with Omnicom and WPP consolidating their structures, Publicis making big strategic bets and Havas pursuing a steady stream of bolt-ons.
Why it matters: Clients are demanding more specialized work without the high costs and complexities that have traditionally come with it.
Axios Media Inc., 2026
Omnicom and WPP are reshaping their strategies.
Omnicom Media Group CEO Ralph Pardo says AI is forcing agencies to rethink the holdco model and redefine their value.
Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for…
An overview of Ad Age’s 82nd annual report on the biggest agency companies.
The No. 1 agency company is back in the top spot for the first time in 18 years.
Industry legend maps out how AI will shrink creative teams, supercharge hyper-personalisation and turn media buying into an…
