Omnicom and WPP are reshaping their strategies.
As more clients bring marketing in-house using AI tools, big ad holding groups face pressure to consolidate in order to retain and attract clients.
Why it matters: Zero-based budgeting has pressured agencies to work harder on renewals.
Axios Media Inc., 2026
Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for…
A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.
Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a…
The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their…
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help.
Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey.
