By Kimeko McCoy • July 21, 2026 •

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The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it.

It’s less a bold call and more an apt observation coming from Pardo. He’s the CEO of Omnicom Media Group North America, an agency that’s currently in the process of rewriting the holdco pitch to clients in the age of AI.

“We’re not holding anything. We are actually capability companies, is the better way I would describe it,” Pardo said. The CEO joined a recent episode of the Digiday Podcast to share Omnicom Media’s business roadmap. He spoke during this year’s Cannes Lions International Festival of Creativity.