The No. 1 agency company is back in the top spot for the first time in 18 years.
Ad Age’s definitive ranking of agency companies not only has a new No. 1, there are also other changes near the top.
Omnicom’s acquisition of Interpublic Group of Cos. shuffled the top of the ranking, as expected, but it did not reverse a broader erosion: Legacy holding companies are taking in a smaller share of revenue among the industry’s 25 largest players.
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An overview of Ad Age’s 82nd annual report on the biggest agency companies.
In the agency league, Horizon Media extends its lead while Initiative debuts at No. 2.
Omnicom and WPP are reshaping their strategies.
Meanwhile, major US account wins for Conagra and a $100M hospitality giant shake up the new-business leaderboard.
Ad Age Datacenter’s profile of Publicis with facts, figures and agency company details.
Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?
