Published on
12/06/2026 - 7:00 GMT+2
Global volumes of alcohol consumption will fall until 2031, as consumers in traditional drinking markets such as Europe, North America and China cut back.
The consumption of spirits, beer and wine has fallen by 2% from 2024 to 2025 and will continue to fall in the following years until after 2031, a global alcohol market research firm, IWSR, estimates in its first 10-year forecast spanning 160 markets.
By 2035, total volumes are expected to remain 1% below 2025 levels despite a 9% growth in the global population of legal drinking-age consumers.
