Seasonal Wine sales were down 2.7% across the world in 2025.
Wine consumption fell worldwide last year, the industry's trade body said Tuesday, amid changing lifestyles and economic pressure on consumers.
The International Organisation of Vine and Wine (OIV) said in its annual review that the industry was confronted in 2025 by "a combination of climatic variability, softer demand and rising trade uncertainty".
It found consumption slid by 2.7 percent last year to 208 million hectolitres, taking the cumulative drop since 2018 to 14 percent.
"This evolution reflects the interaction between longer-term changes in consumption patterns and a more difficult economic environment in recent years," said the OIV.
