Ravie LakshmananJun 09, 2026Privacy / Artificial Intelligence
Meta on Tuesday announced that it will use information shared by other businesses to personalize users' feed and responses from its artificial intelligence (AI) chatbot, expanding its scope beyond targeted ads.
"Businesses often share information about people's activity on their sites with us to make ads more relevant," Meta said in a statement.
"We already use this data - like games you play or purchases you make on other websites - to make the ads you see more relevant. In the future, we'll use this information to personalize other parts of your experience, including the content you see in your Feed and AI responses."
The social media giant emphasized that it's not collecting any new data as part of the update, adding users are in the driver's seat and that they get to decide how this information is used for personalization.
