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Meta will soon use data from other businesses to personalize your feed and AI responses, not just ads.
Jun 9, 2026 23:16 EDT
In an update that's rolling out globally (except in a handful of countries), Meta will use your data from outside businesses to personalize your AI responses and your primary feeds.
Meta already utilizes your shopping activity to target ads, but the company now plans to expand this tracking to personalize other "parts of your experience" like feed algorithms and AI assistant chats.
