Meta personalizes the experiences of 3.5 billion people who use our apps and services every day, helping them accomplish what they come to our apps to do faster and more easily. Personalized ads help people discover content that matters to them — like a local ice cream shop or new hiking shoes — and keep our services free. Businesses often share information about people’s activity on their sites with us to make ads more relevant. For years, we’ve offered tools that help people understand how this works and manage their experience, and now we’re sharing some important updates to our approach.
We’re updating how we use information that other businesses already share with Meta. We already use this data — like games you play or purchases you make on other websites — to make the ads you see more relevant. In the future, we’ll use this information to personalize other parts of your experience, including the content you see in your Feed and AI responses.
Your Activity off Meta Technologies Control Is Going Away
We currently offer two settings that let people manage activity shared with us from other businesses: “Your activity off Meta technologies” and “Activity from other businesses.” Instead of maintaining two settings that cover similar ground, we’re streamlining our controls and will no longer offer the “Your activity off Meta technologies” setting that lets you disconnect activity that businesses share with us from your account. As part of this update, we’re also expanding the “Activity from other businesses” setting, which lets you control how we use this data to personalize your experience.
