We're updating how we use information that other businesses already share with Meta.

You’ll still be able to opt out.

We're updating how we use information that other businesses already share with Meta.

Meta will use off-site business data for Feed and AI personalization next month, expanding ad data use across 10 countries.

Meta says it already uses information from other businesses to improve your ad experience, but it will soon start using that data to personalize your feed and AI responses too.

Meta plans to leverage your off-platform activity, including purchases and games, to enhance personalized content across Facebook, Instagram, and AI responses.