Meta plans to leverage your off-platform activity, including purchases and games, to enhance personalized content across Facebook, Instagram, and AI responses.
Historically, Meta has used activity within its apps: likes, views to personalize content
Jun 10, 2026
10:03 am
What's the storyMeta, the parent company of Facebook and Instagram, has announced a major update in its content personalization strategy.
The company plans to use data shared by other businesses to tailor users' feeds and AI responses.
Meta will use your activity on other websites to personalize your feeds
Meta will now use data from outside businesses to personalize AI responses
Meta to Use Off-Site Business Data for Feed and AI Personalization
Meta usa i tuoi acquisti e giochi su siti terzi per personalizzare feed e AI: da luglio negli USA
Better Personalization and Changes to Controls for Your Activity From Other Businesses
You’ll still be able to opt out.
Meta says it already uses information from other businesses to improve your ad experience, but it will soon start using that data…
AI is another way for Meta to serve you ads.
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Meta will use off-site business data for Feed and AI personalization next month, expanding ad data use across 10 countries.
Da luglio 2026, Meta inizier� a usare i dati sulla tua attivit� su siti e app terze, come acquisti e giochi, non solo per gli…
