The tool is aimed at small businesses and is part of the social media giant’s push beyond consumers.
June 4, 2026
Meta has unveiled an AI tool designed to help grow companies by automating various tasks and services.
The Facebook-Instagram-WhatsApp parent company said in a June 3 release that its Business Agent enables enterprises of all sizes “to increase their output and deliver personalized experiences for customers using AI” by handling an array of tasks, including handling customer inquiries, scheduling appointments and recommending products.
The agent is already in use by around a million businesses on WhatsApp and Messenger in select markets, including Brazil, India and Mexico, but Meta is now making it available to all companies and has extended it to Instagram, too.
