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The cacao roadmap (2026-2030) is unlike any other road map that exists today. The Department of Agriculture now has twenty commodity road maps (2020-2025), some of which are being updated. They should follow the recent cacao road map formulation process. This way, they will become actual guides for action, rather than lying on a shelf largely unused.
Previous road maps had the private sector consulted, but not deeply involved. For cacao, the private sector took the lead in road map formulation, including the choice of consultants.
Most importantly, public-private commitments were made in each region for seven specific work priorities. This was headed by the private Philippine Cacao Industry Association under its president Armi Garcia, with the support of the public-private Philippine Cacao Industry Council. It was helped by Undersecretary Philip Young, with guidance from Sec. Francisco Tiu Laurel Jr.
With the theme “One voice, one cacao family, one Philippine brand,” this road map had three objectives: improved productivity, export competitiveness and sustainable growth.
