epa12504759 The BHV building displays the logo of Chinese brand Shein on the opening day of its first-ever physical store in Paris, France, 05 November 2025.
Shein's arrival has sparked controversy, with a petition calling for its cancellation gathering 110,000 signatures. In 2025, the company was fined 191 million Euros for cookie law violations, false promotions, misleading information, and failing to disclose microplastics in products. The brand is also facing scandal over dolls with pornographic content sold online. EPA/TERESA SUAREZ
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