epa12504759 The BHV building displays the logo of Chinese brand Shein on the opening day of its first-ever physical store in Paris, France, 05 November 2025. (ANSA)

Parigi minaccia di bandire il brand di e-commerce cinese. Ira del ministro dell'Economia Lescure (ANSA)

Fast-fashion retailer faces political anger, fury from workers and warnings it will damage city’s progressive image