Outrage in Paris as Shein prepares to open its first permanent store

Fast-fashion retailer faces political anger, fury from workers and warnings it will damage city’s progressive image

The online fast-fashion retailer Shein will open its first permanent bricks-and-mortar store in the world in Paris this week amid political outrage, fury from workers and warnings from city hall that it will damage the French capital’s progressive image.

The Singapore-based clothing company, which was founded in China, has built a massive online business despite criticism over its factory working conditions and the environmental impact of low-cost, throwaway fashion.

Shein, which has previously trialled temporary pop-up stores, will on Wednesday open a permanent shop on the sixth floor of Paris’s prestigious BHV department store, a historic building that has stood opposite Paris’s city hall since 1856. There are about 23 million Shein customers in France, one of its biggest European markets.

But with vast banners for Shein draped across the building, the brand’s arrival has sparked outrage over the promotion of fast fashion.