A customer looks at beauty products at a pop-up store of the Chinese-founded fast fashion brand Shein, in Dijon on June 26, 2025. ARNAUD FINISTRE / AFP
Asian fast-fashion giant Shein said on Wednesday, October 1, it had picked France to open its first permanent physical stores in November. The company, whose environmental record and discount-driven business model are often under criticism, said in a statement that the first shop would open at the BHV Marais department store in Paris. It would be followed by five more in Galeries Lafayette department stores in the cities of Dijon, Reims, Grenoble, Angers and Limoges, it said.
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The move comes through a partnership with retail property group Société des Grands Magasins (SGM), which owns BHV Marais and several Galeries Lafayette stores. "This alliance is more than just a launch – it's a commitment to revitalise city centres across France, restore department stores and create opportunities for French fashion," Shein said. It pledged to create 200 direct and indirect jobs in France.
