OpenAI said its ads business hit a $1 billion annualized revenue run rate: "Advertising is one pillar of OpenAI's diversified business model."

Two hundred days in, OpenAI has something Google and Facebook needed years to assemble: a billion-user surface, a self-serve pipe and a billion-dollar pace.

OpenAI's move to serve ads in ChatGPT earlier this year drew ridicule from its chief rival, Anthropic, in the form of a Super Bowl commercial.