Good Good Golf’s cofounder published an 8-minute Instagram video calling the spot ‘the worst ad known to man.’

In a statement, CEO Chip Brewer said the ad, which showed a woman shoved to the groud, was “approved by Callaway prior to posting.”

Both Good Good and Callaway erased the advertisement late Friday following outcry over its depiction of violence against women

The spot received backlash for portraying violence against women.

The retailers appear to have pulled the brand’s merchandise following backlash over its controversial co-branded Callaway ad.