Streaming giant Spotify said Tuesday it would launch a new "AI Persona" badge in mid-September clearly identifying content producers that are AI-generated and not real people. The move is the Swedish company's latest effort to be transparent about how the music on its platform was made, amid growing concern across the music industry over AI-generated content overwhelming streaming catalogues.

Saranno definiti dal badge “AI Personas”

Spotify created a label to identify AI artists. Music from artists tagged as an "AI Persona" will be excluded from personalized recommendations.

Artists labeled as "AI personas" will not be featured in the audio giant's editorial or algorithmic recommendations.