Spotify has announced a new feature intended to label AI artist profiles on the platform, one of the company’s most significant moves to date as the streamer looks to offer users more transparency about AI content on the service.
“AI Personas,” as Spotify is calling the tool, will begin to roll out in mid-September, Spotify said on Tuesday, working as a badge that will appear on the mobile app on artist profiles, as well as in search and on track rows on playlists.
“Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated,” the company said on Tuesday. “That’s why, starting mid-September, you’ll begin to see an AI Persona badge on some artist profiles. The badge signals to listeners that an artist’s identity may be AI-generated and does not represent a real person. Alongside artist profiles that self-disclose as AI Personas, we will also start applying badges to relevant profiles.”
While the feature will roll out in September, starting today, artists have the option to disclose if their profile is an AI persona. Notably though, Spotify isn’t stopping at voluntary labeling, saying that “we hope artists will be transparent, so we are giving them the opportunity to disclose, but we won’t rely on self-disclosure alone.”
