The music of artists tagged with the label will be excluded from personalized recommendations on the service.
CHICAGO, ILLINOIS - FEBRUARY 10: The Spotify logo in shown on a tablet on February 10, 2026 in Chicago, Illinois. Spotifiy's stock price spiked after the company reported a 11% jump in monthly users from a year ago to 751 million, beating analysts expectations of 744.7 million. (Photo Illustration by Scott Olson/Getty Images)
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Spotify has announced the creation of a new label that will be applied to AI-generated artists and begin rolling out in mid-September. Music from artists bearing the label, called “AI Persona,” will not be included in personalized recommendations on the platform.
Creators can begin disclosing that an artist profile is AI-generated starting Tuesday (Aug. 11). Spotify won’t solely rely on voluntary disclosures, however, as the streaming platform will also review accounts. For accounts that Spotify labels as AI, artists will have the opportunity to either self-disclose or appeal.
